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528 week ago, 4 min read
Are retailers spoilt for choice or are the choices spoiling retailers' marketing strategy? The RAI-Octane report on the state of retail e-marketing indicates that the truth lies somewhere in between.
529 week ago, 18 min read
Co-existence. It’s a theme which has not been explored by the “E-tail v/s Retail” debate. That’s because the “E-tail v/s Retail” debate started in saturated markets such as the US and the UK.
530 week ago, 8 min read
In today’s volatile, fast-paced commercial world, strategies and operations are more customer centric than ever before. Everything surrounding the customer is an obvious priority for businesses as that is what drives value and helps them build compe
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