Mahavir Beverages Pvt. Ltd. (MBPL) is a venture promoted by Ajit Group of Companies which has been engaged in Automobile, Bicycles and Petroleum Products for the last two decades. MBPL is led by IIM alumni,with a vision to provide affordable, innovative and quality international products to Indian Consumers. To begin with the company has secured the all India distribution and branding rights of “Deedo” a renowned Thai beverage brand to build and market its range of affordable, healthy and smart fruit drinks and confectionery products across the country. We are also collectors and exporters of CASSIA TORA SEEDS globally.
Food & Beverage Industry: Overview
The food and beverage (F&B) market is growing at a rate of 9.7% globally. The market is segmented by distribution channels into supermarkets/hypermarkets, convenience stores, restaurants, catering, ecommerce, and other channels. Going forward, the ecommerce segment is likely to be the fastest growing segment in the F&B market.
Following are the broad types of food and beverage products — Alcoholic and non-alcoholic Beverages, Grain Products, Vegetables, Bakery & Confectionary, Organic Food, Frozen, Canned and Dried Food, Dairy Food, Meat, Poultry and Seafood, Syrup, Seasoning, Oils, General Food, Animal and Pet Food.
Technology is a constant disruptor in the F&B sector and businesses are adopting new ways of engagement. The convenience of online ordering, digital payments, ecommerce food aggregators and digital reward programmes have altered how consumers interact with the F&B sector. Moreover, the food industry is investing in new technologies such as smart fridges, sensors and in-store digital signage that can detect when food needs to be replenished.
The GlobalLinker Advantage for the F&B Sector
A growing base of global F&B businesses are part of the GlobalLinker platform. This includes business owners in the following categories — Bakery & Confectionery, Beverages, Flavours, Additives & Ingredients, Food & Beverage Related Services, Food Consultation & Service Providers, Fresh, Packaged & Processed Food, Packaging & Processing Plants, Equipments & Services, Restaurants, Caterers, Stores and Cafes.
GlobalLinker offers F&B businesses rich opportunities to showcase their business; network with other business owners; find customers, partners and suppliers; digitise their services; foray into exports; benefit from a host of knowledge resources and events; and avail of special offers for their business growth.
Here’s a great example of a business (Swad Products) that has grown with GlobalLinker’s ecommerce solution – Linker.store. Do also read these inspiring stories of businesses in the Food & Beverage sector that have made a mark with their unique offerings.
Cocoworks by Dr Narasimha Reddy Basani | Voila F9 Gourmet by Vijay Amritraj | ABR Café & Bakers Pvt Ltd by Baburao Anumula | Foghorn Foods Pvt Ltd by Pankaj Ambardar, Pragyan Patnaik | Y Cook India Pvt Ltd by Gayathri Swahar
Resources for F&B Sector
Here are some useful articles and information for those in the Food & Beverage sector in India.
FSSAI - Food licensing | FSSAI Food Labelling | How to start a food business from home | How to start your online food delivery service | Why is it so critical to read food labels post Covid-19
